We are glad you stopped by! Your business is important and you have made the right choice in allowing us the privilege to work with you. Our marketing experts know the cutting-edge techniques to out maneuver your competitors. Whether you need traditional marketing, online placement or social media marketing, we are here to create a winning package for you and YOUR BUSINESS! Portside Marketing offers your company expertise in online marketing, social media, brand...

At the end of March, Facebook will force all Facebook pages to convert to the new timeline. But before you even fret about this, we are here to tell you – this is good news. The new timeline affords more room (810px verses 520px) and offers a better approach to “tabs” that users can actually see. The tabs will work the same way but again, offer a much wider palette to work with that actually makes them more friendly and usable. The only drawback...

So you want to market yourself or your business on Facebook? You are right on track! Facebook is a major source of traffic that can bring in leads, customers and new business.Many businesses overlook this relatively inexpensive, highly affective marketing strategy. Not only can you garner new customers, but you can even target a specific age group, gender or even status. Married? Single? So how can you make the most of your time using Facebook for marketing? Here...

Maybe you have heard of it, the phenomenon known as Tiwtter? If you are one of the thousands of business owners who have leveraged this tool, good for you! This article may be a recap or simply an affirmation of all your great work thus far using this tool. However, if you are one of the hundreds of thousands of business owners who laugh at and even mock Twitter, summing it up as a huge waste of time, you need to keep reading. You will be very surprised at how 146...

Social media is the new web. Whether your business is seeking local or national exposure, social media marketing should not be ignored. This fast growing market is picking up steam. Intensely. For more info about the movement, check out our blog post. This space covers what we do, in terms of services for your business. Social Media Marketing Campaigns Whether it be Facebook, Twitter or a mobile phone application, social media is here and here to stay. Let me tell...

So What IS a Blog? By now, everyone may know what a blog is and have probably seen one, but just in case, here is a quick description. Skip to the next section if you already have this part down. Wikipedia describes a blog as: A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are...

Print advertising is not something to be taken lightly, it is often the very first image your potential customers have of you and your business. And as they same, first impressions are everything. Your brand and print materials should be powerful, easy to remember and convey your mission, all with a simple mark, well thought out content and complimentary graphics. What’s In A Name? What you name your company may be just as important as how you represent it....