by Portside Marketing | May 25, 2018 | Marketing
When you look at your website chances are you have plenty of content. But is it quality content? The old adage “it’s quality, not quantity” couldn’t be any more true than when you’re talking about content. Simply having a site full of content is useless if it isn’t...
by Portside Marketing | May 18, 2018 | Marketing, Search Engine Optimization
When someone is searching your industry online, do you know what words they are using? More importantly are the search words they are using most likely to match content on your site so that your site comes up at the top of the list? These are questions you have to...
by Portside Marketing | May 11, 2018 | Marketing
When someone starts a Google search on a topic or business relating to your website, there are many factors that play a role into how your website measures up. Since Google is constantly changing its search algorithm, we’ve always paid attention to certain search... by Lisa Parziale | May 5, 2018 | Marketing