by Lisa Parziale | May 10, 2017 | Business, Online Marketing, SEO
The Near Me Search Strategy is quickly becoming the new, hot strategy for helping customers find local businesses. Google has recently announced a new qualifier that has been added to search queries. Users can now add “near me” to their search to help locate local... by Portside Marketing | Mar 24, 2017 | Reputation Management, Reputation Marketing
Are you aware of just how many things go into determining search rankings for websites? It used to be that you just had to have the right URL and the right keywords. It didn’t even matter how those keywords were used. Now, the game has changed entirely. There are... by Portside Marketing | Mar 17, 2017 | Business, Online Marketing, SEO
The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a lot about what type... by Portside Marketing | Mar 10, 2017 | Search Engine Optimization, SEO
When you are coming up with an SEO strategy, you need to include optimizing for mobile website effectiveness in that strategy. Your mobile website is the portal half of your visitors will visit you with. You need to make sure that you are optimizing for mobile success...