by Portside Marketing | Mar 3, 2017 | Search Engine Optimization, SEO
If the goal for your website is to boost its Google ranking in 2017, then it is important to know what factors matter most. Some factors that mattered just a few short years ago no longer carry the same weight. Now, you must focus your attention on the experience you... by Lisa Parziale | Mar 1, 2017 | Logo Design
Logo design and placement is a vital component when appealing to customers. Customers generally don’t spend a lot of time looking at each item’s label. It’s far more likely that they will quickly glance at the item. This is why logo design and placement are so... by Lisa Parziale | Mar 1, 2017 | Reputation Management
Reputation management plays a big role in how people see your business. If you don’t manage your reputation well then your business can take a devastating turn. Many companies don’t understand the ins and outs of reputation management. There are several different... by Lisa Parziale | Feb 15, 2017 | SEO
SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can both benefit your...
