Online Marketing: Meaning and Usage of Online Marketing
Online marketing is a method of advertising and promoting products or services through online spaces such as the internet. Using online tools companies are relying on the internet more than ever to reach their intended audience. Thankfully, online marketing tools have...
Online Marketing: How Online Marketing Can Help Your Business
Online marketing is quickly becoming the central focus for how companies market themselves. With more people connected to the internet than ever, a business that doesn’t include online marketing in their marketing plan will certainly have a gap in their overall...
What is Retargeting and When Should You Use It?
What is Retargeting? Have you ever wondered how you could convert leads into sales? Retargeting is your answer. Prospective consumers are more likely to click on advertisements that are appealing & colorful, as opposed to boring, black & white advertisements....
Backlink Building Using Social Media
Backlinks Built Using Social Media Channels As we discussed in Social Media is the New SEO Technique article, Google and other search engines are indexing Facebook and Twitter content, including links. That makes social media sites an integral part of your search...
Social Media is the New SEO Technique
Social Media the New Search Engine Optimization Technique As you know, Search Engine Optimization is a constantly evolving set of tasks that continue to evolve with each iteration of Google. It has always been a mainstay in optimizing your website design and...
The Anatomy of a Press Release and What it Contains
The Anatomy of a Press Release A press release is a newsworthy document generally used to pique the interest of other publications or targeted media outlets. Press releases – which are usually written in third person – must contain at least six crucial bullet points...
Facebook vs. Google+: The Phenomenon
Facebook vs. Google+: The Phenomenon In today’s day and age, Social Media has become somewhat of a necessity. We, as human beings, don’t converse on the phone or text message as much as we used to. Even email messages – which are extremely essential for businesses and...
Facebook Edgerank – How Does it Work & What is It?
What is Facebook Edgerank? Many people don’t associate business with Facebook but Edgerank is different. When one thinks of Facebook, you think of social networking. You think of liking your friend’s posts, or posting a video of a cat playing a piano. It’s definitely...
10 Ways to Use Social Media to Increase Ranking
10 Ways to Use Social Media to Increase Ranking Many entrepreneurs nowadays host their business online, rather than offline. In order for online businesses to be successful, the business owners must increase their website’s ranking in the search engines (i.e. Google,...
Marketing Fail of the Week – Sign Placement
This one speaks for itself.
SEO Results – Video Testimonial
Kathy Sadowski of Keystone Massage Therapy talks about how her business started realizing new customers through effective Search Engine Optimization and Mobile & Local Media.
How to Sign Up for Google Authorship
How to Sign Up for Google Authorship Are you looking to bring more brand awareness to your business? Google Authorship is your answer. To sign up for Google Authorship, you must first sign up for Google+ (Google Plus). If you do not have a Google or Gmail account yet,...
Marketing Fail of the Week – Texting While Driving
OK, seriously, did anyone read this obvious marketing fail? Proof readers? Anyone?
Content Marketing: Creating a Strategy to Elevate Your Business
Content marketing is taking over where traditional marketing leaves off by showing that your company is more than just a brand. Sharing useful content through your company creates trust with your customer which is vitally important. Customers who trust your company...
Content Marketing Tips and Strategies to Help Your Business
Content marketing is a marketing strategy that focuses on creating and distributing consistent content that is considered to be valuable and relevant. Companies use content marketing to attract and retain their desired audience and drive customer actions by changing...
Reputation Marketing: Getting Your Customers to Work for You
Reputation marketing is an extremely important part of helping your business grow and succeed. Marketing has changed greatly over the years and the evolution of social media has given companies a better way to interact with their customers while giving those customers...
Reputation Marketing: Protecting and Managing Your Brand
Reputation marketing is a way businesses can position themselves among the market leaders in the eyes of their consumers. The goal of any business is to become a beloved household name. You want your customers to like you, respect you, and recommend you to their...
Social & Online Media Experts
We are glad you stopped by! Your business is important and you have made the right choice in allowing us the privilege to work with you. Our marketing experts know the cutting-edge techniques to out maneuver your competitors. Whether you need traditional marketing,...
New Facebook Timeline
At the end of March, Facebook will force all Facebook pages to convert to the new timeline. But before you even fret about this, we are here to tell you - this is good news. The new timeline affords more room (810px verses 520px) and offers a better approach to "tabs"...
SEO: Do You Need Search Engine Optimization for Your Website?
SEO is a term that refers to search engine optimization. This practice helps increase your website’s visibility against others in a highly competitive online market. The term SEO can also be used for the phrase “search engine optimizer” which is someone who will help...
SEO: Everything you need to know about Search Engine Optimization
SEO, also known as search engine optimization, is the process of maximizing visitors to a website by using approaches that improve the way website content is ranked by search engines. This means that your website will appear higher on the search results without you...
Logo Design: Finding the Right Designer for Your Needs
Logo design is a vital component for the recognition of your company. Your logo design will be seen along with your company name in conjunction with all of your products and services. It will be the identifying mark that allows your customers to see the link between...
Web Design: What You Can Expect to See in 2016
Web design is constantly evolving due to the quickly changing world of technology. New features are constantly becoming available and customer’s wants and needs are growing as well. Everyone wants to be able be a part of the cutting edge of technology from both a...
Building Facebook Fan Pages
Building a "Welcome" Facebook Marketing Page Small Business Tools - Facebook is selective on who can create non-traditional Facebook tabs on their Fan Pages. Portside Marketing offers a "Welcome" tab featuring a fully-designed, fully-functioning mini-website with...
10 Reasons to Blog
Not everyone "gets" blogging or sees its value in business. So we thought we would share the top 10 reasons you may want to consider a blog as part of your marketing strategy. Also, check out our article, To Blog, Or Not To Blog. When you write about a topic, you...
Get High Quality, Natural Links
For Immediate Release: February 4, 2012 - Flower Mound, Texas Post by Lisa Parziale, Co-founder of Portside Marketing, LLC Under Creative Commons License: Attribution No Derivatives How to Get High Quality, Natural Links to Your Website We are constantly asked, how do...
Facebook Top 5 Marketing Tips
So you want to market yourself or your business on Facebook? You are right on track! Facebook is a major source of traffic that can bring in leads, customers and new business.Many businesses overlook this relatively inexpensive, highly effective marketing strategy....
2012 eLearning Devcon
Portside Marketing will be represented this year at the 2012 eLearning DevCon in Salt Lake City, Utah. June 6-9, 2012 eLearning Dev-Con 2012 - Guest Speaker Lisa Parziale, a co-founder of Portside Marketing will be speaking at the 2012 eLearning Dev-Con this year,...
Mobile Devices and Marketing: How to Reach the Customer on the Go
Mobile devices are everywhere. Just take a look around the next time you’re in a coffee shop, waiting at the doctor’s office, or in line almost anywhere. It’s not uncommon to see someone scrolling through social media or browsing websites to help pass time while they...
Content Marketing: The Future of Marketing is Now
Content Marketing is the new marketing approach that distributes valuable, relevant information consistently to attract and keep a well-defined audience with the ultimate goal of creating a profitable customer action. The information distributed by way of content...
New Changes Coming to Google Maps
When we have a need for a product (new outfit, cleaning products, etc) or service (home maintenance or repair, dentist, doctor, lawyer), we pull out our smart phone and enter what we are looking for into Google. As consumers, we may do this several times a day in the...
Twitter – 140 Powerful Characters
Maybe you have heard of it, the phenomenon known as Twitter? If you are one of the thousands of business owners who have leveraged this tool, good for you! This article may be a recap or simply an affirmation of all your great work thus far using this tool. However,...
2011 Women’s Business Conference
2011 Dallas Regional Chamber - Women's Business Conference Portside Marketing attended the 2011 Dallas Regional Chamber - Women's Business Conference on November 8th. The conference unites thousands of business professionals from the Dallas/Ft. Worth region and is...