by Portside Marketing | Jun 25, 2019 | Business, Marketing, Marketing Blog
When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone... by Portside Marketing | Dec 29, 2017 | Business
How much should the average small business website cost? One of the most common questions asked by business owners considering a new website is, “How much is it going to cost?” As the primary decision maker for their company, they are right to be concerned with the...
by Lisa Parziale | Oct 21, 2017 | Business, Website Design
If you build your own website or hire professionals, web design tips can help you get the most bang for your design buck. Web design is anything but simple. One source tells you that simplistic is best, others say that intricate content-rich designs are the best—it’s...
by Lisa Parziale | Jun 28, 2017 | Business, Online Marketing, SEO
Pages per session statistics are another great aspect of the free Google Analytics tool. This is feature, like many others, allows you to see how effective your website is for your target customers. Learning the ins and outs of Google Analytics is important for anyone...
by Lisa Parziale | Jun 21, 2017 | Business, Online Marketing, SEO
Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and... by Lisa Parziale | Jun 16, 2017 | Business, Online Marketing, SEO
Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is...
