by Lisa Parziale | Apr 19, 2016 | Content Marketing, Featured
Content marketing is a marketing strategy that focuses on creating and distributing consistent content that is considered to be valuable and relevant. Companies use content marketing to attract and retain their desired audience and drive customer actions by changing... by Lisa Parziale | Feb 4, 2016 | Content Marketing
Building a “Welcome” Facebook Marketing Page Small Business Tools – Facebook is selective on who can create non-traditional Facebook tabs on their Fan Pages. Portside Marketing offers a “Welcome” tab featuring a fully-designed,... by Lisa Parziale | Jan 22, 2016 | Content Marketing
Portside Marketing will be represented this year at the 2012 eLearning DevCon in Salt Lake City, Utah. June 6-9, 2012 eLearning Dev-Con 2012 – Guest Speaker Lisa Parziale, a co-founder of Portside Marketing will be speaking at the 2012 eLearning Dev-Con this... by Lisa Parziale | Jan 21, 2016 | Content Marketing
Mobile devices are everywhere. Just take a look around the next time you’re in a coffee shop, waiting at the doctor’s office, or in line almost anywhere. It’s not uncommon to see someone scrolling through social media or browsing websites to help pass time while they... by Lisa Parziale | Jan 21, 2016 | Content Marketing
Content Marketing is the new marketing approach that distributes valuable, relevant information consistently to attract and keep a well-defined audience with the ultimate goal of creating a profitable customer action. The information distributed by way of content...
