by Lisa Parziale | Mar 22, 2021 | Marketing, Marketing Blog
Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to...
by Lisa Parziale | Dec 16, 2020 | Logo Design, Marketing, Marketing Blog
10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI)...
by Lisa Parziale | Jun 17, 2020 | Marketing, Marketing Blog
No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most...
by Portside Marketing | Jun 25, 2019 | Business, Marketing, Marketing Blog
When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone...
by Lisa Parziale | Dec 14, 2018 | Content Marketing, Marketing, Marketing Blog, Online Marketing, Search Engine Optimization, SEO
The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature. Today it could refer to several different types of internet...
by Lisa Parziale | Dec 7, 2018 | Content Marketing, Marketing Blog, Online Marketing
As we’ve moved further into the technological age, buying behavior has changed drastically. Now, more than ever, consumers are buying things online. The shift in purchasing patterns requires businesses to market digitally. No matter what your company offers, or how...
