by Lisa Parziale | Jun 7, 2016 | Marketing Blog
Social Media the New Search Engine Optimization Technique As you know, Search Engine Optimization is a constantly evolving set of tasks that continue to evolve with each iteration of Google. It has always been a mainstay in optimizing your website design and...
by Lisa Parziale | Jun 6, 2016 | Marketing Blog
The Anatomy of a Press Release A press release is a newsworthy document generally used to pique the interest of other publications or targeted media outlets. Press releases – which are usually written in third person – must contain at least six crucial bullet points...
by Lisa Parziale | May 30, 2016 | Marketing Blog
Facebook vs. Google+: The Phenomenon In today’s day and age, Social Media has become somewhat of a necessity. We, as human beings, don’t converse on the phone or text message as much as we used to. Even email messages – which are extremely essential for businesses and...
by Lisa Parziale | May 25, 2016 | Marketing Blog
What is Facebook Edgerank? Many people don’t associate business with Facebook but Edgerank is different. When one thinks of Facebook, you think of social networking. You think of liking your friend’s posts, or posting a video of a cat playing a piano. It’s definitely... by Lisa Parziale | May 23, 2016 | Marketing Blog
10 Ways to Use Social Media to Increase Ranking Many entrepreneurs nowadays host their business online, rather than offline. In order for online businesses to be successful, the business owners must increase their website’s ranking in the search engines (i.e. Google,... by Lisa Parziale | May 15, 2016 | Marketing Blog
Kathy Sadowski of Keystone Massage Therapy talks about how her business started realizing new customers through effective Search Engine Optimization and Mobile & Local Media.