by Lisa Parziale | Aug 5, 2020 | Featured, SEO
Portside Marketing is an award-winning digital marketing agency, providing superior search engine optimization (SEO), reputation management and web design and development solutions to businesses in the Dallas-Fort Worth metropolitan area. Since 2011, we’ve been...
by Lisa Parziale | Jan 24, 2020 | SEO
Have you been trying to understand search engine optimization? Is it like learning a second language? We understand learning another language can be tough and SEO can be confusing too. But, this article is going to break it down into bite-size pieces and serve as a...
by Lisa Parziale | Dec 14, 2018 | Content Marketing, Marketing, Marketing Blog, Online Marketing, Search Engine Optimization, SEO
The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature. Today it could refer to several different types of internet...
by Portside Marketing | Aug 9, 2018 | Marketing, SEO
Simply being visible on Google and other search engines aren’t enough if you want to truly compete with others in your business. You need to take advantage of all the resources out there to help you get your business the most visibility. Google My Business is one of...
by Lisa Parziale | Jul 9, 2018 | SEO
Google maps is a staple for many in this fast paced world, both customers and businesses alike. Now, Google My Business updated the way their directions heatmap works. It’s now easier than ever for businesses to track the starting point where their customers request...
by Lisa Parziale | Jun 28, 2017 | Business, Online Marketing, SEO
Pages per session statistics are another great aspect of the free Google Analytics tool. This is feature, like many others, allows you to see how effective your website is for your target customers. Learning the ins and outs of Google Analytics is important for anyone...