by Lisa Parziale | Jun 21, 2017 | Business, Online Marketing, SEO
Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and... by Lisa Parziale | Jun 16, 2017 | Business, Online Marketing, SEO
Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is... by Lisa Parziale | Jun 13, 2017 | Business, Online Marketing, SEO
Google Analytics is an excellent free service that tracks nearly everything to do with your website’s traffic. Every website can benefit from using this valuable tool. Both business and personal websites alike can use analytics about website traffic. Many people find... by Lisa Parziale | May 10, 2017 | Business, Online Marketing, SEO
The Near Me Search Strategy is quickly becoming the new, hot strategy for helping customers find local businesses. Google has recently announced a new qualifier that has been added to search queries. Users can now add “near me” to their search to help locate local... by Portside Marketing | Mar 17, 2017 | Business, Online Marketing, SEO
The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a lot about what type... by Portside Marketing | Mar 10, 2017 | Search Engine Optimization, SEO
When you are coming up with an SEO strategy, you need to include optimizing for mobile website effectiveness in that strategy. Your mobile website is the portal half of your visitors will visit you with. You need to make sure that you are optimizing for mobile success...
