Content Marketing Solutions
Content marketing has almost completely replaced traditional marketing over the last few years. Many companies are now choosing to place content marketing at the core of their marketing strategy. This newer, more strategic approach focuses on the creation and distribution of high-quality content. The content is specifically designed to both attract and retain a specific audience with an end goal of driving profitable actions from customers.
Portside Marketing has been at the helm of content marketing for several years. We’ve helped a plethora of clients attract and retain the customer base that they’ve been looking for. Customers are looking for so much more than just a product or service. Now, more than ever, consumers are more aware of who they are spending their money with. They want to feel a connection with the companies and products they select. We help large and small businesses forge and strengthen this relationship with their customers and future customers.
What is Content Marketing?
Content marketing centers on providing useful, relevant content to customers and future customers. This is replacing traditional methods which focus more on pitching products or services. Large and small companies alike have turned to content marketing because of its effectiveness. There are three primary benefits to using content marketing:
- Stronger Customer Relationships
- Cost Savings
- Increased Sales
Content marketing is a long term marketing strategy. To make the most out of this strategy you would need to provide your customers and future customers with consistent content. The loyalty you build will help them choose your company or product when they are in need of what you offer. Content marketing means showing that you care about your customers. You can share valuable information with your customers and future customers while still growing in these areas:
- Increased Brand Awareness
- Increased Brand Preference
- Greater Reach at Lower Costs
- Customer Engagement
- Enhancing Customer Experience
These are just a few of the benefits you will see with an effective content creation and marketing strategy.
Key Factors in Content Marketing
When creating content for your website there are a few things you should keep in mind in regard to your content. You want to provide:
- Content that appeals to the type of people you want as customers
- Useful information that these people will benefit from
- Quality content that they will want to share with other like-minded people
- Content that aligns with your predefined marketing goals
- Content which is SEO optimized
- Information that is interesting and relatable
These factors all work together to create priceless content that serve the needs of your customers and future customers.
Implementing Your Content Marketing Strategy
Portside Marketing has helped a variety of businesses create and implement a high-quality, highly effective content marketing strategy. This begins by meeting with business owners and discussing marketing goals. It’s best to have both short-term and long-term goals for your marketing plan. We will then help you develop your content marketing strategy. This includes:
- Finding your target audience
- Understanding the needs and wants of your target audience
- Review your current practices for optimization opportunities
- Look for gaps that need to be filled
- Create effective content that matches the key factors in content marketing
- Evaluate results
Our expert staff will provide you with high quality service for each step along the way. This type of marketing strategy is very versatile and can be used in a number of ways. Some of the most common forms of content marketing used today include:
- Social Media
- Articles
- eNewsletters
- Blogs
The goal is to find the type of content that works best for your company and your customers.
Success with Content Marketing
Once a foundation is established for the type of content that appeals to your customers and future customers, we can help you build upon it. However, it is important to understand that your customer needs and wants may change. Your content must evolve along with your customers and future customers in order to stay relevant to their wants and needs. Having an experienced marketing company in your corner can help you foresee these changes. It also puts you in a better position to bend and flex to changes in the market. Successful content will always be:
- Consistent
- Relevant
- Engaging
- Influential
- Effective
- Goal-oriented
- Intriguing
If your content meets these requirements then the chances of success will increase. However, you must remember that selecting the appropriate content that appeals to your customers is just as important.
Content marketing has the potential to be incredibly beneficial to companies of all sizes. Well executed content that hits on all of the markers of success will help boost your company’s ranking on search engines. Customers who benefit from your content will share the information with their friends and family. In short, content marketing strategies and solutions will greatly expand the reach of your company.