Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don’t be one of them, because this is one of the first steps you should take to enter into the new era of WEB MARKETING. The web and internet as a whole is changing and this is a major shift from traditional online marketing. Portside Marketing, LLC are experts in optimizing this tool to deliver customers to your door!
Here is how Google explains it:
Get found on Google for free
97% of consumers search for local businesses online. Be there when they’re looking for you with Google Places for business – a free local platform from Google.
Help your business stand out
Add photos, videos, and offers to show customers why they’ll want to choose you. Highlight special promotions, post live updates, and respond to reviews from your Places for business account.
Discover insights about your business
Learn more about your customers: What keywords they’re searching for and where they’re coming from. Armed with this knowledge, you can make better business decisions.
Now let’s talk about WHY you want to QUICKLY TAKE ADVANTAGE of this service. First, your competitors will most likely learn about this as well, either from their own search experiences or their marketing folks. And as with many things, the early bird does in fact get the worm. Portside Marketing, LLC has been working on Google Places / Maps since their inception and understand how to quickly and effectively propel you up to the top of the list.
How does it work?
When you go to Google and type in search key phrases, Google presents you with what is called “natural search results.” This is the type of search you have been accustomed to and looks like this:
As you can see, when I typed in “Dentist Flower Mound” the results already targeted Texas. I did not even need to tell it. Also notice the results. The “natural results” don’t show up until about halfway down the page. Natural results are those that are keyed into the “old SEO” techniques. And MORE IMPORTANTLY the top results are geared for the LOCAL PLACES that would interest me, since I am in Flower Mound. Google already knows where I am, hence targets LOCAL BUSINESSES in my area.
Cool article – wish you would expand more though. Any chance of a video “how to” like you guys have done in the past?
Hey Leslie, you bet! If you have signed up for the developer/marketing newsletter, we are planning on doing a couple of videos for you guys and our clients who like to do some things themselves.