What Is SEO?

What is SEO? Search Engine Optimization (SEO) is a web marketing technique that helps websites rank high on the Search Engine Results Pages (SERPs). This will result to higher traffic rate from the search engines.

The World Wide Web is a vast world composed of millions of websites. In a single industry, there can be thousands of websites. It will be very hard for online users to find the website that will give them the exact information that they need. This is where search engines become very useful. The search engines rank websites according to their importance in relation to a search term.

What is SEO?

Why Is There A Need For SEO?

A large percentage of online users utilize the search engines when looking for something online. The search engines are the top deliverers of traffic. It is a fact that the major navigation method of online users is the search engines.

A website that does not appear on the first few pages of the search result is basically not reaching its full potential. Searchers just browse over at least the first 10 pages of the search result. If they couldn’t find what they are looking for, they will just simply make a new search. They will not spend hours browsing over all the listings on the search result. If you want a fair share of the traffic from the search engines, your website needs to be on the top of the search result – it needs SEO.

SEO Techniques For Search Engines And Users

Search Engine Optimization involves different techniques. The search engines use varying algorithm to determine a website’s ranking on the search results. But no matter what the algorithm is, SEO techniques like keyword optimization, optimized content creation, optimized web design, and link building are sure hits. The good thing about these SEO techniques is that they just don’t optimize the website for the search engines but they also optimize the website for the users.

Keyword Optimization – Keyword is vital in any SEO attempt. Online users enter keywords in the search box to look for something. Having the right keywords in the website assures you that your website will appear on the search result every time your target market look for the product, services, and information that you offer.

Optimized Website Content – “Content is king”. This may probably be an overused line in the SEO world but it is true until now. The search engines are always on the lookout for good quality content.

Optimized Web Design – The website must be navigable not only for the search engine spiders but also for the site visitors. When it comes to web design, the rule of simplicity applies.

Link Building – Do you know how the search engine spiders get all the information in their index? It is by following links. Aside from this, links are considered as votes to a website. The search engines value quality inbound links.

Search Engine Optimization or SEO is an effective marketing strategy that will help websites rank high on the search results, get more traffic, and succeed online.

Search Engine Optimization | SEO | Optimizing for Search Engines | Google Page One | Google Ranking