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Website design, SEO, branding, social media and online marketing tips from the Portside Marketing team.
A mobile-first approach has become a core requirement for any business that wants to stay competitive online. Today’s customers browse, research, and make decisions from smartphones more than any other device. As a result, responsive website design is no longer...
Running merchandise giveaways can be a great way for businesses to create excitement, build brand awareness, and connect with new potential customers. The challenge is that giveaways often require a lot of coordination — collecting entries, choosing winners fairly,...
Building website credibility is crucial for small and medium-sized businesses seeking to establish trust with potential customers. A credible website not only supports stronger brand reputation but also improves user confidence and drives higher conversions. Visitors...
Stickers are more than just fun—they're versatile tools that can help businesses stand out in a crowded market. From branding to customer engagement, stickers have endless possibilities. Discover creative ways to use stickers to elevate your business and leave a...
Flower Mound, TX – Portside Marketing proudly announces its nomination as one of the Top 3 Best of Denton County for the ninth year in a row as Best Marketing Consultant. This consistent recognition underscores the company's dedication to providing exceptional...
Print Marketing Trends - Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of...
10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That's why there are several common user interface (UI) design...
Stickers might seem like a recent marketing fad. Or maybe you've never considered using them in your marketing strategy. But surprisingly, stickers are a marketing tool that date back to the 1800's. They're almost as old as print marketing itself! Marketing tools and...
Portside Marketing is an award-winning digital marketing agency, providing superior search engine optimization (SEO), reputation management and web design and development solutions to businesses in the Dallas-Fort Worth metropolitan area. Since 2011, we’ve been...
Don't Believe the Hype: 5 Ways To Market On A Budget That Get Results Fast Many think that a rewarding customer-centered company demands a lot of high-tech software and supplies, as well as a never-ending stream of money. Thankfully, that's not the case. Marketing on...
There are many entrepreneurs and businesses that, when using the word ‘marketing,’ think of high-priced plans and strategies. Conversely, the high price ticket for quality marketing does not have to be reality. As a matter of fact, there is a multitude of ways to...
The way we do business has changed. In the yesteryears, you could run a business on a simple business model and do well. But today business is rapidly changing every second and being able to communicate those changes quickly and clearly has become the main focus of...
Facebook was founded 16 years ago, and in this time has grown from an application made in a dorm room to a social media giant used by millions and millions of Facebookers. It has become one of those mediums many can’t live without and so has Facebook marketing. It...
No matter if it's a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective...
When you’re marketing a local business it’s easy to put up billboards and other offline marketing strategies to drive traffic. But now that we have transitioned into the digital era it’s important you understand why social links are needed in 2020 and beyond....
Let’s cut right to the chase. Marketing can be difficult as a small business. Your budget may be small, you may not have a very large target audience yet, and you are looking for every way possible to build your brand. Then you read somewhere, that marketing to gen z...
We can’t deny that Google is the creme de la creme of search engines. But… make the wrong move and you'll ask yourself what did I do? Why is my GMB (Google My Business) account suspended? This article will simplify the steps on what you should do if your GMB is...
Have you ever found yourself compelled to leave a review for a product, service or an experience you’ve had? Or better yet, respond to a review that’s been left about you or a service you provided? How to respond to reviews is not something most of us learn. We...
Have you been trying to understand search engine optimization? Is it like learning a second language? We understand learning another language can be tough and SEO can be confusing too. But, this article is going to break it down into bite-size pieces and serve as a...
Did you know anything about digital marketing? That may seem like a silly question but it’s not and here’s the reason why. The internet is extremely accessible and it has become very easy to get whatever your heart desires with a few clicks. As a matter of fact,...
Social media is a large part of our society, we use it for almost everything. It has a life of its own and having a presence on the right social media platforms goes hand in hand with having the right graphic design for your social media strategy. Let’s face it, if...
No business owner wants to go to their Google My Business listing to realize that it’s been suspended. You may ask yourself, but it was fine yesterday, what happened? This happens more frequently than you may imagine. The strange part is that Google will not give you...
If you’re a business owner, chances are you’ve been made aware of strong customer authentication (SCA). It’s about to become an important part of how you do business, so if you haven’t heard of it already, it’s vital to get up to speed so you don’t get lost in the...
Google announced this month that their Chrome internet browser will start blocking mixed content webpages starting this December. We’re here to help you understand what this means for your website and your business. We’ll also help you understand what you can do to...
These days, with so much online business, your website really acts as your company’s storefront. Therefore, you want to make sure you’re always putting your best foot forward by having a well-designed site. Your website should be easy to navigate and pleasing to the...
In this post, I am going to talk about another scam that has just started. This is an email that came in today and the purpose of these posts is to inform and educate our customers, plus put minds at ease. We do the homework to figure out what is a scam and then help...
Reviews play a big part when it comes to shaping consumers’ decisions. Positive reviews are social proof for customer trust and the reputation of the business. These reviews can convert into clicks to websites, leads, and a boost in search rankings. Recent surveys go...
In the past, businesses have been able to add reviews about themselves from various sources to their home page in such a way that the review would show as a snippet for the webpage. While you can still add glowing customer reviews to your website, Google has announced...
If you used Acxiom for your directory and local search, you may have heard by now that some things are about to change. By the end of 2019, Acxiom will close its directory and local search operations and data aggregator functions. It’s part of a deal made in 2018 when...
If you’re a business owner, you know that Google My Business is a big part of your marketing campaign. If you use it correctly, it can help to drive business right to your door. Your Google My Business listing includes information like: Your business name Address...
When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone...
The term "Digital Marketing" has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature. Today it could refer to several different types of internet marketing that...
As we’ve moved further into the technological age, buying behavior has changed drastically. Now, more than ever, consumers are buying things online. The shift in purchasing patterns requires businesses to market digitally. No matter what your company offers, or how...
FOR IMMEDIATE RELEASE Contact: Lisa Parziale Company: Portside Marketing, LLC Address: 3102 Maple Ave, Suite 400, Dallas, Texas 75201 United States Contact Number: 2142060575 Email: lisa@portsidemarketing.com Website:...
FOR IMMEDIATE RELEASE ContactLisa Parziale Portside Marketing, LLC, LLC 3102 Maple Ave Dallas, Texas 75201 US (214) 206-05-75 info@portsidemarketing.com www.portsidemarketing.com Dallas Web Design on Offering Full Online Marketing Services with Portside Marketing, LLC...
Simply being visible on Google and other search engines aren’t enough if you want to truly compete with others in your business. You need to take advantage of all the resources out there to help you get your business the most visibility. Google My Business is one of...
It’s official, anonymous Google Reviews are a thing of the past. These anonymous reviews have been removed from Google My Business. This means that Google no longer permits anonymous reviews and they’ve removed all previously posted anonymous reviews. Reviews posted...
A company is only as good as its reputation. In today’s world, businesses live and die by their online reputation. But what happens if you get a fake review? Unfortunately, sometimes these things happen. A good reputation is critical in this day and age....
Google maps is a staple for many in this fast-paced world, both customers and businesses alike. Now, Google My Business updated the way their directions heatmap works. It’s now easier than ever for businesses to track the starting point where their customers request...
FOR IMMEDIATE RELEASE Contact: Lisa Parziale Company: Portside Marketing, LLC Address: 3010 Maple Ave, Suite 400, Dallas, TX 75201 Contact Number: (214) 206-0575 Email: info@portsidemarketing.com Website: www.portsidemarketing.com Portside Marketing, LLC Offers the...
When you look at your website chances are you have plenty of content. But is it quality content? The old adage “it’s quality, not quantity” couldn’t be any more true than when you’re talking about content. Simply having a site full of content is useless if it isn’t...
When someone is searching your industry online, do you know what words they are using? More importantly are the search words they are using most likely to match content on your site so that your site comes up at the top of the list? These are questions you have to...
When someone starts a Google search on a topic or business relating to your website, there are many factors that play a role into how your website measures up. Since Google is constantly changing its search algorithm, we’ve always paid attention to certain search...
When you develop a website for your business having people visit it is key. But when people Google a key word that relates to your business, how does your site measure up to Google’s ranking factors? Knowing the ins and outs of search engine optimization will help you...
I love Asana. As far as project management goes, it is great. We find it simple to use and meets our needs as a small business. However, the styling leaves a lot to be desired. Many of the features we do not use and would love to hide, as the sidebar can get...
When people need to find information, what do you usually hear them say? “I’ll Google it!” are often the words heard. It’s estimated that Google processes more than three billion searches a day… yes, we said three billion. With that type of statistic, it’s vital that...
If you hear the term SSL being thrown around when talking about websites, it stands for Secure Socket Layer. Basically, it’s a special little protocol that does a big and important job on the web. It protects any sensitive information as it’s being transmitted. Any...
Think about your company’s logo. How did you decide on the color scheme? Is it based on your favorite colors? Did you choose them by random? If you answered yes to these last two questions it’s time to rethink your logo. Why? Color can drastically affect a buyer’s...
When you decide to go online to advertise your business or product you may hear a lot of lingo that may sound like a different language. There are a lot of “techie” web terms people use to describe ads and how well they are performing. One of those terms is CTR,...
When you think about some of your favorite brands, what comes to mind? Most likely their logo is one of the first things that pops up. Why? Because it’s they have memorable logos. When you remember the logo you’re typically going to remember the brand as well and...
Did someone ever tell you that when they search for a pair of shoes online, the same ad or something similar continually pops up when they’re not even actively looking for it? Is it coincidence? Not a chance. It’s called remarketing and many businesses rely on it to...
When businesses look to advertise many turn to the web and to social media. Why? Because businesses can reach potential customers anytime and anywhere. Seeing that roughly three-quarters of Americans now own smartphones, businesses are looking to capitalize on that...
It’s no secret Facebook is beyond popular in the world of social media. In fact, statistics show more than one billion people visit the site every day! With numbers like that it’s no wonder why businesses are turning to Facebook to advertise their services. Studies...
As AI technology becomes more prevalent, the list of jobs that are becoming obsolete continues to grow. People in a variety of fields are beginning to panic, wondering if their job is next. Their fears are legitimate; after all, if AI can learn based on new...
After weeks of designing, waiting, A/B testing and revisions, your website is done! You’ve written your last check to the website design specialist, and now you can sit back and enjoy the fruits of your labor, right? Not exactly. Many business owners, when considering...
How much should the average small business website cost? One of the most common questions asked by business owners considering a new website is, “How much is it going to cost?” As the primary decision maker for their company, they are right to be concerned with the...
Have you been asking is WordPress good for business website? The internet is here to stay. Business owners who expect to compete in the marketplace have realized that a website is no longer an optional part of doing business, it’s a necessity. Despite the growing...
If you build your own website or hire professionals, web design tips can help you get the most bang for your design buck. Web design is anything but simple. One source tells you that simplistic is best, others say that intricate content-rich designs are the best—it’s...
Have you ever thought to yourself, should I build my own website? There are some really great websites out there built by lucky novice website builders. It is possible that you could wind up among them and leave your mark on the internet. However, there are many...
A lot of people look past WordPress website design because they do not understand just how powerful this platform can really be. That is often because the people who think that, do not quite understand how to manage the tools that come with it. Thankfully, it is...
The history of web design covers many different aspects of how people have designed websites for decades. Since websites are so commonplace now, it can be difficult to look back and think about what websites were like originally. The history of web design goes back to...
User experience design is a style of website design that positively influences the emotions and attitudes of your website visitors. It focuses on the important relationship aspect between your website visitors and your website. Creating a website with a great user...
Psychology of Web Design shows how colors, fonts, and spacing influence your customers’ moods. Many people don’t realize that good looking content is only part of the overall big picture that is your website. A certain look can generate positive feelings from visitors...
Pages per session statistics are another great aspect of the free Google Analytics tool. This is feature, like many others, allows you to see how effective your website is for your target customers. Learning the ins and outs of Google Analytics is important for anyone...
Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and...
Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is...
Google Analytics is an excellent free service that tracks nearly everything to do with your website’s traffic. Every website can benefit from using this valuable tool. Both business and personal websites alike can use analytics about website traffic. Many people find...
The Near Me Search Strategy is quickly becoming the new, hot strategy for helping customers find local businesses. Google has recently announced a new qualifier that has been added to search queries. Users can now add “near me” to their search to help locate local...
Are you aware of just how many things go into determining search rankings for websites? It used to be that you just had to have the right URL and the right keywords. It didn’t even matter how those keywords were used. Now, the game has changed entirely. There are...
The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a lot about what type...
When you are coming up with an SEO strategy, you need to include optimizing for mobile website effectiveness in that strategy. Your mobile website is the portal half of your visitors will visit you with. You need to make sure that you are optimizing for mobile success...
If the goal for your website is to boost its Google ranking in 2017, then it is important to know what factors matter most. Some factors that mattered just a few short years ago no longer carry the same weight. Now, you must focus your attention on the experience you...
Reputation management plays a big role in how people see your business. If you don’t manage your reputation well then your business can take a devastating turn. Many companies don’t understand the ins and outs of reputation management. There are several different...
Logo design and placement is a vital component when appealing to customers. Customers generally don’t spend a lot of time looking at each item’s label. It’s far more likely that they will quickly glance at the item. This is why logo design and placement are so...
SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can both benefit your...
Content Marketing is a great way to relate to your customers and potential customers in this internet infused world. By creating and distributing valuable and consistent streams of relevant information you will attract the customers you’re looking for. However,...
So What IS a Blog? By now, everyone may know what a blog is and have probably seen one, but just in case, here is a quick description. Skip to the next section if you already have this part down. Wikipedia describes a blog as: A blog (a blend of the term web log) is a...
Reputation Management and Reputation Marketing are complicated aspects of business ownership and management. Every business is susceptible to the complaints of irate customers who are quick to take to multiple platforms to post their disapproval. Reputation management...
Reputation Marketing is more important than ever before. Your company can be providing excellent service and your existing customers may adore you, however you may find that gaining new customers and expanding your reach is difficult. In this day and age, customers...
Reputation management is an important part of managing your business’s social media reputation. With the growing influence that social media has for your business, you want to ensure that you have superior reputation management. Portside Marketing, located in Flower...
Online Reviews of companies is on the rise and depending on your age group, studies show that those between the ages of 18-34 are more likely to review local businesses on social media. So, what does that mean to you? As a business owner, you want to have positive...
Keystone Massage Therapy of Flower Mound, Texas hired Portside Marketing to create their new website and begin an online marketing campaign. Six years later, Keystone has grown exponentially and has tripled their business due to their investment in an online marketing...
Online Marketing is extremely important in today’s internet integrated world. This modern digital age makes it easier than ever for consumers to find what they’re looking for at their fingertips. However, if you’re hoping they’ll find you, you need to put your company...
If your company seeks local or national exposure, traditional online marketing strategies are still one of your most effective solutions to implement in your marketing mix. Organic or natural search results are easily described – when a potential client types in...
Good web design can really help a company appeal to its customers. However, with the overwhelming number of web designers trying to get your business, finding the right web designer can seem like a daunting task. Don’t let the plethora of web design companies set you...
Print advertising is not something to be taken lightly, it is often the very first image your potential customers have of you and your business. And as they same, first impressions are everything. Your brand and print materials should be powerful, easy to remember and...
Web design can take your business to the next level. In fact, web design is practically a necessity in this day and age. Web and logo design go hand in hand for reaching a wider audience than you could ever imagine. Here at Portside Marketing in Dallas, Texas we want...
Web design is an ever changing world. Web pages are constantly evolving to become more user friendly. These days, they’re also changing to provide customers with a visually stunning view into the soul of your company. Much like the world of fashion, each year web...
SEO in 2016 is an interesting guess into the future of what will happen next year with regard to web searches. What is SEO ? SEO stands for Search Engine Optimism . So you ask, what does that really mean? Search Engine Optimism is the process of “natural” “organic” or...
As more and more folks are marketing online, as a small business, reviewing your strategy and adding or going back to print marketing could be the edge you need. With small business budgets moving to online spending, which are very effective, for many businesses, there...
I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90’s when the internet was...
When it comes to content marketing , quality, nothing will make folks stand up and take action like Google mandating it! And that is what seems to have happened, quietly, without fanfare. Google is rolling out a new algorithm and like many in the past, has been pretty...
I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90’s when the internet was...
Dallas, Texas is ranked as the ninth largest city in the United States and is part of the fourth largest metropolitan area, which encompasses Dallas and Fort Worth. With an estimated population of 1,281,047 in 2014 it is considered to be a sizable city. Dallas...
Instagram is a wonderful social media platform that can give your online marketing a boost. There are quite a few things that you might want to take into account when you enhance your online presence. Prominently increasing the dominance of your social media efforts is...
Google Maps now requires an API key in many themes and applications, beginning in June of 2016.This resulted in many people getting this error: Oops! Something went wrong. This page didn’t load Google Maps correctly. See the JavaScript console for technical details....
SEO , also known as search engine optimization, is a strategy of techniques that is used to increase the number of viewers to a website by improving the site’s search engine rankings. SEO techniques are helping companies become more widely known as their customers...
Search engine optimization is a tool that many companies are becoming familiar with and it’s no secret that search engines play a huge role in getting information to consumers. Search engine optimization helps set your website content apart from similar companies in an...
The term SEO refers to either the process of search engine optimization, or to the person that is doing the optimizing. It is tossed around regularly and often bombards business owners who have a website. However, that does not mean that the concept is easy for...
If you want to be able to get the most out of your website’s SEO , then you need to start before you even create your website. This may sound odd, but you need to make sure that you are taking the right steps to stand out in your industry, no matter how big or how...
SMM stands for Social Media Marketing. This is a cost effective marketing technique that helps you get the word out about your business. While social media is a good venue to express oneself, it is undoubtedly a great marketing opportunity for businesses as well....
What Is SEM? Search Engine Marketing (SEM) refers to the general process of improving a website’s visibility and ranking on the search engines. Most of the time, it is referred to as simply “search marketing”. SEM combines organic marketing with paid advertising to...
What is SEO? Search Engine Optimization (SEO) is a web marketing technique that helps websites rank high on the Search Engine Results Pages (SERPs). This will result to higher traffic rate from the search engines. The World Wide Web is a vast world composed of millions...
SEO technology advances quickly and the next big thing to help your business is here. It can be hard to keep up with the frequently changing SEO technology but we, here at Portside Marketing in Dallas, Texas are ready to provide you with the latest updates about...
Logo design is a crucial aspect of creating a brand identity. Thousands of people design logos every day but only a few really set themselves apart by creating a logo that really makes customers stand up and take notice. The experts at Portside Marketing in Dallas...
Submitted by: Lisa Parziale August 5, 2012 – Portside Marketing Did your rankings drop recently due to either the Google Panda or Penguin updates? At this point, we would bet you are quickly trying to pinpoint the reasons, clean it up and get your rankings back. When...
Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don’t be one of them...
We are proud to be the marketing company for The Ultimate Smoker & Grill, on tour now with the History Channel on the Cross Country Cookout Tour. Trace Arnold and his team are crossing all over America, find the Ultimate American Tailgaters. Serving up fun and their...
We are proud to be the official online marketing & social media company of the US Tint Company brand. When US Tint Company sought a Dallas Website company, they contacted Portside Marketing to create their brand and raise brand awareness both on and offline. Through...
Web design and social media design are vitally important this day and age for both large and small businesses. With more and more consumers doing their purchasing online having well-functioning and visibly appealing web design and social media accounts are necessities....
Web design is vitally important when it comes to standing out against your competitors. Not only do you want a visually appeal website featuring your company’s products or services, but you also want the web design to be functional and very user friendly. With so many...
Facebook is always finding new ways to invent itself. Some examples of new inventions are: the News Feed, the Timeline, and now the Facebook Search aka the Graph Search. With Facebook Search, you can naturally search for people, places, photos, videos, and interests....
Google Authorship offers a branding opportunity for your small business website – albeit static or dynamic. It allows you to place either your company logo or your own photo alongside your content within Google’s search results. For example, if you type in “How to Sign...
Online marketing is a method of advertising and promoting products or services through online spaces such as the internet. Using online tools companies are relying on the internet more than ever to reach their intended audience. Thankfully, online marketing tools have...
Online marketing is quickly becoming the central focus for how companies market themselves. With more people connected to the internet than ever, a business that doesn’t include online marketing in their marketing plan will certainly have a gap in their overall...
Have you ever wondered how you could convert leads into sales? Retargeting is your answer. Prospective consumers are more likely to click on advertisements that are appealing & colorful, as opposed to boring, black & white advertisements. In addition, the delivery and...
As you know, Search Engine Optimization is a constantly evolving set of tasks that continue to evolve with each iteration of Google. It has always been a mainstay in optimizing your website design and maintenance to use natural, content rich development practices. But...
A press release is a newsworthy document generally used to pique the interest of other publications or targeted media outlets. Press releases – which are usually written in third person – must contain at least six crucial bullet points (who is the story about? what is...
In today’s day and age, Social Media has become somewhat of a necessity. We, as human beings, don’t converse on the phone or text message as much as we used to. Even email messages – which are extremely essential for businesses and for personal use – have become...
Many people don’t associate business with Facebook but Edgerank is different. When one thinks of Facebook, you think of social networking. You think of liking your friend’s posts, or posting a video of a cat playing a piano. It’s definitely the last place you should...
This one speaks for itself. Portside Marketing provides website design , search engine optimization , logo design and branding and conversion marketing for businesses across Dallas-Fort Worth. Browse all of our services , read reviews from our clients or find more...
Many entrepreneurs nowadays host their business online, rather than offline. In order for online businesses to be successful, the business owners must increase their website’s ranking in the search engines (i.e. Google, Yahoo, Bing, or AOL). To receive higher...
Kathy Sadowski of Keystone Massage Therapy talks about how her business started realizing new customers through effective Search Engine Optimization and Mobile & Local Media. Portside Marketing provides website design , search engine optimization , logo design and...
Are you looking to bring more brand awareness to your business? Google Authorship is your answer. To sign up for Google Authorship, you must first sign up for Google+ (Google Plus). If you do not have a Google or Gmail account yet, please click this link to sign up ....
OK, seriously, did anyone read this obvious marketing fail? Proof readers? Anyone? Portside Marketing provides website design , search engine optimization , logo design and branding and conversion marketing for businesses across Dallas-Fort Worth. Browse all of our...
Content marketing is taking over where traditional marketing leaves off by showing that your company is more than just a brand. Sharing useful content through your company creates trust with your customer which is vitally important. Customers who trust your company are...
Content marketing is a marketing strategy that focuses on creating and distributing consistent content that is considered to be valuable and relevant. Companies use content marketing to attract and retain their desired audience and drive customer actions by changing or...
Reputation marketing is an extremely important part of helping your business grow and succeed. Marketing has changed greatly over the years and the evolution of social media has given companies a better way to interact with their customers while giving those customers...
Reputation marketing is a way businesses can position themselves among the market leaders in the eyes of their consumers. The goal of any business is to become a beloved household name. You want your customers to like you, respect you, and recommend you to their...
At the end of March, Facebook will force all Facebook pages to convert to the new timeline. But before you even fret about this, we are here to tell you – this is good news. The new timeline affords more room (810px verses 520px) and offers a better approach to “tabs”...
SEO is a term that refers to search engine optimization. This practice helps increase your website’s visibility against others in a highly competitive online market. The term SEO can also be used for the phrase “search engine optimizer” which is someone who will help...
SEO , also known as search engine optimization, is the process of maximizing visitors to a website by using approaches that improve the way website content is ranked by search engines. This means that your website will appear higher on the search results without you...
Web design is constantly evolving due to the quickly changing world of technology. New features are constantly becoming available and customer’s wants and needs are growing as well. Everyone wants to be able be a part of the cutting edge of technology from both a...
Logo design is a vital component for the recognition of your company. Your logo design will be seen along with your company name in conjunction with all of your products and services. It will be the identifying mark that allows your customers to see the link between...
For Immediate Release: February 4, 2012 – Flower Mound, Texas Post by Lisa Parziale, Co-founder of Portside Marketing , LLC Under Creative Commons License: Attribution No Derivatives We are constantly asked, how do you get super high quality, natural links from the...
Small Business Tools – Facebook is selective on who can create non-traditional Facebook tabs on their Fan Pages. Portside Marketing offers a “Welcome” tab featuring a fully-designed, fully-functioning mini-website with videos, photos, and links, added to ANY website....
Not everyone “gets” blogging or sees its value in business. So we thought we would share the top 10 reasons you may want to consider a blog as part of your marketing strategy. Also, check out our article, To Blog, Or Not To Blog . Buffer Portside Marketing provides...
So you want to market yourself or your business on Facebook? You are right on track! Facebook is a major source of traffic that can bring in leads, customers and new business.Many businesses overlook this relatively inexpensive, highly effective marketing strategy ....
Mobile devices are everywhere. Just take a look around the next time you’re in a coffee shop, waiting at the doctor’s office, or in line almost anywhere. It’s not uncommon to see someone scrolling through social media or browsing websites to help pass time while they...
Content Marketing is the new marketing approach that distributes valuable, relevant information consistently to attract and keep a well-defined audience with the ultimate goal of creating a profitable customer action. The information distributed by way of content...
Portside Marketing will be represented this year at the 2012 eLearning DevCon in Salt Lake City, Utah. June 6-9, 2012 eLearning Dev-Con 2012 – Guest Speaker Lisa Parziale, a co-founder of Portside Marketing will be speaking at the 2012 eLearning Dev-Con this year...
When we have a need for a product (new outfit, cleaning products, etc) or service (home maintenance or repair, dentist, doctor, lawyer), we pull out our smart phone and enter what we are looking for into Google. As consumers, we may do this several times a day in the...
Maybe you have heard of it, the phenomenon known as Twitter ? If you are one of the thousands of business owners who have leveraged this tool, good for you! This article may be a recap or simply an affirmation of all your great work thus far using this tool. However...
Portside Marketing attended the 2011 Dallas Regional Chamber – Women’s Business Conference on November 8th. The conference unites thousands of business professionals from the Dallas/Ft. Worth region and is intended for all women, no matter where they are in their...